My Three Exam Questions..........

Chapter 4
What is the third step of the communication market analysis activity?
A. The Customers
B. The Opportunties
C. Target Markets
D. The Competitors
The answer is C.
Chapter 5
What is the first step in the creative strategy?
A. The Support
B. The Constraints
C. The Message Theme
D. The Objective
The answer is D.
Chapter 6
What does advertisers use________to sell a variety?
A. Humor
B. Fear
C. Sex
D. Music
The answer is B.
Chapter 7
_______ are direct promotions of product attributes or benefits without any claim of superiority.
A. Generic messages
B. Hyperbole
C. Preemptive messages
D. Comparative advertisements
The answer is A.