ON MY WAY TO THE MALL....

I went to the University of Illinois in Urban this weekend. I went to the mall there and saw a lot of stores that I never seen before. I went in Forever 21. When I walked in the store the sales person spoke to me and ask if I needed help. I told her no, not at the time but if I do I will gladly ask. There was pop music playing in the background. The store sold party clothes and jewelry. Overall, I really liked this store and I bought a dress. The real price for the dress was $20.00 but I caught it on sell. I paid 14.00 for the dress. I am real happy that I went in Forever 21 and the customer service was great.

Exam Questions Chapters 8,9, and 10...Also powerpoint and video

Chapter 8
_________is the average number of times an individual, household, or business within a particular target market is exposed to a particular advertisement within a specific time period.
A. Gross rating points
B. Frequency
C. Cost per thousand
D. Reach
The correct answer is B.

Chapter 9
_________are financial discounts given for each item, case, or pallet ordered.

A. Trade allowances
B. Slotting fees
C. Off-invoice allowances
D. Drop-slip allowance
The correct answer is C.

Chapter 10
_________is the placement of a coupon for one product on another product.

A. Cross-ruffing
B. Delivered coupons
C. Bounce-back coupons
D. Response offer coupons
The correct answer is A.

Guest Speaker Powerpoint
If you are in business to _______product and thus want to share "News" about it, then you'd better advertise

A. Use
B. Share
C. Buy
D. Sell
The correct answer is D.

Video "Persuaders"
You cannot walk down the street without being bombarded. What crisis does this refer to?

A. Fast crisis
B. Clutter crisis
C. Street crisis
D. Advertising crisis
The correct answer is B.