Exam Questions Chapters 8,9, and 10...Also powerpoint and video

Chapter 8
_________is the average number of times an individual, household, or business within a particular target market is exposed to a particular advertisement within a specific time period.
A. Gross rating points
B. Frequency
C. Cost per thousand
D. Reach
The correct answer is B.

Chapter 9
_________are financial discounts given for each item, case, or pallet ordered.

A. Trade allowances
B. Slotting fees
C. Off-invoice allowances
D. Drop-slip allowance
The correct answer is C.

Chapter 10
_________is the placement of a coupon for one product on another product.

A. Cross-ruffing
B. Delivered coupons
C. Bounce-back coupons
D. Response offer coupons
The correct answer is A.

Guest Speaker Powerpoint
If you are in business to _______product and thus want to share "News" about it, then you'd better advertise

A. Use
B. Share
C. Buy
D. Sell
The correct answer is D.

Video "Persuaders"
You cannot walk down the street without being bombarded. What crisis does this refer to?

A. Fast crisis
B. Clutter crisis
C. Street crisis
D. Advertising crisis
The correct answer is B.