Tuesday, April 14, 2009
ON MY WAY TO THE MALL....
I went to the University of Illinois in Urban this weekend. I went to the mall there and saw a lot of stores that I never seen before. I went in Forever 21. When I walked in the store the sales person spoke to me and ask if I needed help. I told her no, not at the time but if I do I will gladly ask. There was pop music playing in the background. The store sold party clothes and jewelry. Overall, I really liked this store and I bought a dress. The real price for the dress was $20.00 but I caught it on sell. I paid 14.00 for the dress. I am real happy that I went in Forever 21 and the customer service was great.
Monday, April 6, 2009
Exam Questions Chapters 8,9, and 10...Also powerpoint and video
Chapter 8
_________is the average number of times an individual, household, or business within a particular target market is exposed to a particular advertisement within a specific time period.
A. Gross rating points
B. Frequency
C. Cost per thousand
D. Reach
The correct answer is B.
Chapter 9
_________are financial discounts given for each item, case, or pallet ordered.
A. Trade allowances
B. Slotting fees
C. Off-invoice allowances
D. Drop-slip allowance
The correct answer is C.
Chapter 10
_________is the placement of a coupon for one product on another product.
A. Cross-ruffing
B. Delivered coupons
C. Bounce-back coupons
D. Response offer coupons
The correct answer is A.
Guest Speaker Powerpoint
If you are in business to _______product and thus want to share "News" about it, then you'd better advertise
A. Use
B. Share
C. Buy
D. Sell
The correct answer is D.
Video "Persuaders"
You cannot walk down the street without being bombarded. What crisis does this refer to?
A. Fast crisis
B. Clutter crisis
C. Street crisis
D. Advertising crisis
The correct answer is B.
_________is the average number of times an individual, household, or business within a particular target market is exposed to a particular advertisement within a specific time period.
A. Gross rating points
B. Frequency
C. Cost per thousand
D. Reach
The correct answer is B.
Chapter 9
_________are financial discounts given for each item, case, or pallet ordered.
A. Trade allowances
B. Slotting fees
C. Off-invoice allowances
D. Drop-slip allowance
The correct answer is C.
Chapter 10
_________is the placement of a coupon for one product on another product.
A. Cross-ruffing
B. Delivered coupons
C. Bounce-back coupons
D. Response offer coupons
The correct answer is A.
Guest Speaker Powerpoint
If you are in business to _______product and thus want to share "News" about it, then you'd better advertise
A. Use
B. Share
C. Buy
D. Sell
The correct answer is D.
Video "Persuaders"
You cannot walk down the street without being bombarded. What crisis does this refer to?
A. Fast crisis
B. Clutter crisis
C. Street crisis
D. Advertising crisis
The correct answer is B.
Tuesday, March 3, 2009
My Three Exam Questions..........
Chapter 4
What is the third step of the communication market analysis activity?
A. The Customers
B. The Opportunties
C. Target Markets
D. The Competitors
The answer is C.
Chapter 5
What is the first step in the creative strategy?
A. The Support
B. The Constraints
C. The Message Theme
D. The Objective
The answer is D.
Chapter 6
What does advertisers use________to sell a variety?
A. Humor
B. Fear
C. Sex
D. Music
The answer is B.
Chapter 7
_______ are direct promotions of product attributes or benefits without any claim of superiority.
A. Generic messages
B. Hyperbole
C. Preemptive messages
D. Comparative advertisements
The answer is A.
What is the third step of the communication market analysis activity?
A. The Customers
B. The Opportunties
C. Target Markets
D. The Competitors
The answer is C.
Chapter 5
What is the first step in the creative strategy?
A. The Support
B. The Constraints
C. The Message Theme
D. The Objective
The answer is D.
Chapter 6
What does advertisers use________to sell a variety?
A. Humor
B. Fear
C. Sex
D. Music
The answer is B.
Chapter 7
_______ are direct promotions of product attributes or benefits without any claim of superiority.
A. Generic messages
B. Hyperbole
C. Preemptive messages
D. Comparative advertisements
The answer is A.
Monday, February 23, 2009
Thursday, February 12, 2009
RAW
Group E Beer Goggles
I feel this was an effective exercise that Group E displayed because when I walked through one door I saw googles and when I walked through another door I saw the letters R.A.W. The message I got was see it through my eyes.
I feel they could have had more facts that talk about binge drinking.
I think doing activities like these will raise more awareness about binge drinking and help students make responsible decisions while drinking because the more students that see the same things it will start to register in their heads that this is wrong and I can really mess up my life and others.
Group H Car Crash
I feel this was a very effective exercise because a lot of people drink and drive. Group H blocked the way in and out the student center parking lot. They put two cars together to make it look like a car crash. The third car, group h was standing on with three posters about facts, saving a life, and what's the point.
I feel they could have had more people involved and standing outside instead of cars riding pass blowing at them.
I think doing activities like these will raise more awareness about binge drinking and help students make responsible decisions while drinking because a lot of people drive especially from the bars and clubs. Most of the people that be driving home from the bars and clubs are more than likely still drunk.
I feel this was an effective exercise that Group E displayed because when I walked through one door I saw googles and when I walked through another door I saw the letters R.A.W. The message I got was see it through my eyes.
I feel they could have had more facts that talk about binge drinking.
I think doing activities like these will raise more awareness about binge drinking and help students make responsible decisions while drinking because the more students that see the same things it will start to register in their heads that this is wrong and I can really mess up my life and others.
Group H Car Crash
I feel this was a very effective exercise because a lot of people drink and drive. Group H blocked the way in and out the student center parking lot. They put two cars together to make it look like a car crash. The third car, group h was standing on with three posters about facts, saving a life, and what's the point.
I feel they could have had more people involved and standing outside instead of cars riding pass blowing at them.
I think doing activities like these will raise more awareness about binge drinking and help students make responsible decisions while drinking because a lot of people drive especially from the bars and clubs. Most of the people that be driving home from the bars and clubs are more than likely still drunk.
Monday, February 2, 2009
My Three Exam Questions....
Chapter 1
What is the second step in the communication process?
a. decoding
b. feedback
c. senders
d. encoding
Chapter 2
____________ see many things as they encounter a company or an organization.
a. People
b. Consumers
c. Customers
d. Teachers
Chapter 3
__________ are strongly held beliefs about various topics or concepts.
a. Attitudes
b. Involvement
c. Values
d. Behaviors
What is the second step in the communication process?
a. decoding
b. feedback
c. senders
d. encoding
Chapter 2
____________ see many things as they encounter a company or an organization.
a. People
b. Consumers
c. Customers
d. Teachers
Chapter 3
__________ are strongly held beliefs about various topics or concepts.
a. Attitudes
b. Involvement
c. Values
d. Behaviors
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