Chapter 1
What is the second step in the communication process?
a. decoding
b. feedback
c. senders
d. encoding
Chapter 2
____________ see many things as they encounter a company or an organization.
a. People
b. Consumers
c. Customers
d. Teachers
Chapter 3
__________ are strongly held beliefs about various topics or concepts.
a. Attitudes
b. Involvement
c. Values
d. Behaviors
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